Upcoming Events
March 2018 Membership Meeting
Unity of Charlottesville
2825 Hydraulic Rd
Charlottesville, VA 22901
(434) 978-1062

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Tuesday, March 13, 2018, 11:15 AM - 1:00 PM EST
Category: Events

Mindsets for Creativity

Presented by: Geof Hammond, Senior Consultant, Allison Partners

Location: Unity of Charlottesville, 2825 Hydraulic Rd, Charlottesville, VA 22901


SESSION CONTENT SUMMARY: Leaders, managers, and associates in today’s organizations are encouraged to be more innovative. Teams are told they must be more creative and continuously innovative to be competitive. Many organizations invest in innovation processes – the “how” of innovation – without consideration for the “why or way” of innovation. This emphasis on process does not address individuals, and their cognitive barriers to innovation. With an emphasis on process, few individuals are equipped with the ways to think more creatively while engaged in innovation processes.


Organizations that want to encourage innovation should consider a mindset for creativity in addition to processes for innovation. The Mindsets for Creativity will introduce four tenets of creative thinking to foster a creative mindset. Based on research from a collaboration with State University of New York at Binghamton, Geof Hammond’s presentation will be both interactive and informative, equipping you with the tools you need to nurture a creative mindset.


Geof Hammond, Senior Consultant, combines his passion for business innovation with his CPG brand management experience to help clients approach their challenges in new ways. Geof began his consulting career 15 years ago as a lead consultant for Play, a creativity and innovation consultancy. More recently, he was an innovation director with Prophet Brand Management, as well as a brand manager for a Fortune 100 company.

Geof is an adjunct professor in Virginia Commonwealth University’s da Vinci Center for Innovation, where he teaches business principles of new product development. His other areas of expertise include brand strategy, product positioning, new product development, group facilitation, creative problem solving, and learning and development design.

Cost: $15 for members / $20 for nonmembers

Walk in (did not preregister): Additional $10 fee applies

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